The Emperors of Chocolate: Inside the Secret World of Hershey and Mars
The Emperors of Chocolate: Inside the Secret World of Hershey and Mars
Corporate candy giants Milton Hershey and Forrest Mars built business empires out of one of the world’s most magical, sought-after substances: chocolate. In The Emperors of Chocolate, Joël Glenn Brenner–the first person to ever gain access to the highly secretive companies of Hershey and Mars–spins a unique story that takes us inside a world as mysterious as Willy Wonka’s Chocolate Factory. Packed with flavorful stories and outrageous characters that give the true scoop on this real-life candyland, The Emperors of Chocolate is a delectable read for business buffs and chocoholics alike. Start reading and you’ll soon be hungry for more.The chocolate wars between industry giants Hershey and Mars are anything but sweet. In The Emperors of Chocolate, Joel Glenn Brenner reveals the bitter legal and marketing fights, palace intrigue, and personality clashes that dominate Hershey and Mars–and the candy industry as a whole. A talented writer and dogged researcher, Brenner concludes that after decades of competition between the two companies, the drama still is unfolding. Will Mars–privately held and publicity shy–be the ultimate winner with its global game plan? Or will it be Hershey–publicly traded and philanthropy-minded–with its aggressive strategy of growth by acquisition?
Brenner, a former Washington Post financial reporter, tells the stories of how Forrest Mars Sr. and Milton S. Hershey turned their two companies from small mom-and-pop operations into international forces over the last century. While they may have started small, their products–Mars’s Snickers and M&M’s and Hershey’s milk-chocolate bars and Kisses–are ubiquitous. Hershey was a benevolent philanthropist who spent hundreds of millions to create a town and orphanage to fulfill his altruistic dreams. Mars was a short-tempered perfectionist who yelled at anyone who failed to meet his standards. “What made Forrest’s blood rush was the thrill of mastering new opportunities and taming uncharted worlds,” the author writes. “Like Milton Hershey, he was driven by his visions; but where Milton Hershey saw utopia, Forrest Mars saw conquest.” Nine years in the making, The Emperors of Chocolate is a satisfying read about the two titans of the chocolate world and how they capitalized on our love of sweets. –Dan Ring
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where i can get the information about world chocolate poducer and consumer?
Question by cg: where i can get the information about world chocolate poducer and consumer?
which country have the biggest chocolate market? who are the market leaders in chocolate industry? which country consume more chocolate?
Best answer:
Answer by csanda
Biggest producers of chocolate:
1. Ivory Coast (40% of world’s supply)
2. Ghana
3. Indonesia
4. Cameroon
5. Brazil
6. Nigeria
7. Ecuador
Collectively, the above produce 80% of the world’s cocoa supply.
Source: CRB Commodity Yearbook and ED&F Man website
Largest consumers: 2001 had the best breakdown of country demand in CRB Commodity Book. Now this “consumption” is based on basically how much chocolate they make, not eat.
1. US
2. Netherlands
3. Ivory Coast
4. Germany
5. Brazil
6. France
7. UK
8. Malaysia
9. Italy
10. Belgium
11. Former Soviet Union
12. Rest of World
In terms of eating, chocolate consumption goes hand in hand with GDP. Naturally, there are some that are above the curve (e.g. Belgium) and some below the curve (e.g. Japan).
Petra food has a very good graph on chocolate consumption here:
http://info.sgx.com/webipo.nsf/rev+new+ipo+by+company+all/PETRA+FOODS+LIMITED
Download the prospectus and look on page
Look on page 75. It’s a bit Asian-centric, but it has great information on the chocolate industry.
Know better? Leave your own answer in the comments!
Categories: chocolate questions Tags: About, CHOCOLATE, Consumer, Information, poducer, world
The Hershey, Pennsylvania Cookbook: Fun Treats and Trivia from the Chocolate Capital of the World
The Hershey, Pennsylvania Cookbook: Fun Treats and Trivia from the Chocolate Capital of the World
A family friendly chocolate-treats cookbook offering 100 sweet and savory chocolate recipes, along with fun history and trivia about chocolate making and the town that Milton Hershey built.
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Categories: chocolate products Tags: Capital, CHOCOLATE, Cookbook, from, Hershey, Pennsylvania, Treats, Trivia, world
